She has both Spotify and Apple Music on her phone and she prefers the latter’s curated playlists and personalized recommendations.Īmong the 18 students, one pattern emerged: people tended to prefer the streaming service they downloaded first. “I like the interface ,” she said.īut her friend, freshman Alex Vogler, disagreed. She only recently upgraded to the paid service because she was tired of the ads. It’s so easy to use,” said Sophie Perrett, a freshman who has had Spotify for the last four years.
Of the students asked, the majority preferred Spotify as their streaming service of choice. The data favors listening done on PCs and laptops and may be particularly favorable to streaming done by faculty.
The school’s data doesn’t reflect that, possibly due to offline listening or listening done without being connected to UVU’s wifi network. Based on an unscientific count of 18 students about their streaming habits, more streaming takes place on Spotify than you would think all but three of those asked had Spotify downloaded on their phone. However, this data may not tell the whole story. Pandora is next, with 27 gigabytes, followed by various internet sites, SoundCloud and Tidal. Apple Music/iTunes uses more data on campus servers than any other streaming service – and over ten times more data than Spotify.Īccording to data provided by Ray Walker, Vice President of Information Technology, about 100 gigabytes of Apple Music/iTunes data is downloaded on campus per week - nearly half the audio streaming on the campus server.
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